Typography

Typography is the way text is presented and arranged within a page. Typography includes factors such as; font, colour and spacing. Typography is very important when it comes to designing and producing a magazine, because the font style, font size and font colour can determine whether someone decides to buy or not to buy the magazine. When producing the magazine you need to make sure that the font is easy and clear to read at arms length, you also need to make sure that the colours don't contrast with other colours on the page because otherwise it will be difficult to read and people will be less likely to buy it.

The most common typography fonts used for magazines are Serif and San Serif. Serif fonts make distinctive shapes, using small decorative lines on the end of certain strokes. An example of a Serif font, would be Georgia. San Serif fonts do not use small decorative lines at the end of strokes. An example of a San Serif font, would be Arial. According to multiple studies, most people find San Serif fonts harder to read than Serif fonts. Because of this San Serifs fonts are usually used for smaller amounts of text such as captions or headlines.